Works Collection
Elux Legend Mini II
Approach
The objective was to create visually appealing branding for the Elux Legend Mini II. We built on the existing iconic design language and its playful use of gradients. The introduction of hand drawn tobacco leaves were used in a low contrast as a subtle nod to the source of nicotine.
Overview
Our creative and visually appealing design has also helped to improve brand recognition and awareness, distinguishing Elux from their competitors. The design outcome was received as being appealing to mature audiences, further emphasising our goal to keep in line with industry best practices.
